What Drives Organizations? Applying Maslow’s Hierarchy of Needs to Corporations

4 minute readIn 1943, Abraham Maslow published his theory on the hierarchy of needs. You have probably come across it at some point in your life. Maslow used the terms “physiological,” “safety,” “belonging and love,” “social needs,” and “self-actualization” to describe the linear ascension of human motivation. According to Maslow, human beings are motivated to…

Purpose at Work

What motivates someone to get up in the morning and go to work, day after day? Some may think that the answer is pay– the higher the better. However, while money might prevent dissatisfaction, it does not create satisfaction or engagement.

Energy Innovation: Oilsands Becoming Leaner and Greener

The author of a recent New York Times article is reveling in his scathing indictment of the Canadian oil sands – describing them as “the world’s […] dirtiest oil reserves,” and it isn’t hard to see why. As one of the largest oil reserves in the world, Canada’s oil sands have an image problem.

From the Archives: Corporate Sleep Walking

The following remarks were presented by Mac Van Wielingen at the ICD Fellowship Awards Gala on June 2, 2016. Exploring how perceptual and congnitive biases impact our decision making and interactions, the ideas presented in this speech remain extremely relevant and continue to influence the ongoing work of Viewpoint Research.

Pursuit of Passion: Insights on a Career in Non-Profit

The following guest blog was written for Viewpoint by Jeff Dyer, CEO of the Boys & Girls Clubs of Calgary. The Boys & Girls Clubs of Calgary is a charitable, community supported organization who serves 22,000 vulnerable children and youth in Calgary each year.