Our Custom sOLUTIONS

Data is only as useful as the quality and skills of the person wielding it.
We aim to measure the things you can't count.

We believe in probability – our solutions are about making success a little bit less about luck.

The Challenge

At some point, we started to notice that management practices were in crisis – unaccredited consultants were coming into organizations recommending training solutions and practices that weren’t grounded in science. What's worse, they didn’t work.

Science tells us that change is actually not that complex. It's humans, and our behavioural tendencies that complicate things. In order for organizations to be successful in achieving their goals, they need a detailed plan and accountability to get there. 

In the past, if at all, organizations have relied on employee data that isn't necessarily evaluated in a systematic way. The issue isn't that the data isn't good quality; it's that there's a certain rigor behind the assessments and analysis missing. 

Organizations that blend data, talent, and decision making together, will experience a significant competitive advantage, and increase their probability of success.

How We Can Help

Data analytics and advanced psychological understandings are fundamentally changing the nature of how organizations operate. Reliable, insightful data can create a standardized baseline to track future progress, and evaluate the effects of various fundamentals on performance. 

We are assessment experts. We specialize in designing and administering assessments that work. From our flagship assessments to custom research projects, understanding your organization's needs is our first priority.

We combine high-quality data, academic science, and our expertise to craft solutions that will actually give you the information you want; information critical to performance.

We generate sophisticated quantitative and qualitative behavioural data on what people think and do, and how changes in behaviour can improve financial performance.

Get Solutions Designed for Your Needs

Want to deep insights into your company? We specialize in organizational science. We combine high-quality data, academic knowledge, and our expertise to craft practical soultions that will give you the information you need to make critical decisions. 

Our custom research can help you address your biggest organizational challenges.


Imagine having a team of PhD trained business psychologists and strategic researchers fixated with your company's biggest challenge. That's us. We obsess over a problem, and absorb the insights, trends and patterns that emerge from the data, because we know, that when organizations have better data, they make better decisions.

Needs-Based Approach

As applied researchers, we don't believe in research for research's sake. In other words, for us, research is never an end in and of itself. Our research is always needs-driven. Through in-depth consultations, we aim to understand the things driving your business, and the things that keep you up at night, in order to determine what testing, data, and analyses you will need to reinvigorate your performance.

Rooted in Science & Practice

As a Founder of ARC Financial, Canada's largest energy-focused private equity firm, Mac Van Wielingen has seen success and failure, and he has brought all these career-long insights into the foundation of all our work. Our research and thought leadership is informed by evidence-based research and decades of practical experience building sustainable, long-term businesses. 

Comprehensive, Data-Driven Analysis

No two organizations are the same, and as such, we fine-tune our methodology for every client, meaning we don't rely on automated systems to guide the process. Viewpoint researchers follow a rigorous protocol and comprehensive approach in analysis, carefully reviewing all data forms, and interpreting results alongside industry benchmarks. Our integrated key theme summary goes above and beyond most assessments, identifying strengths and potential problem areas.

Powerful Analytics & Outcome-Focus

Powerful transformation and insights begin to occur when organizations engage in regular assessment use. Tracking key metrics over time provides advanced understanding around objective progress tied to critical outcomes, employee trends, macro-factors, and ultimately, the impact on organizational  performance. 

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